Six months of Etsy

At the sixth month mark of being an Etsy seller I'm employing only 1/10th of the tools out there to increase sales. One that seems to be working is the cross promotion that comes via the Treasuries. Buyers and sellers alike create themed mini-collections. They help bring visibility of our work to a broader audience. This one was entitled "Brown" and is lovely.

A month ago I joined a Treasury Team that requires members create a treasury of team members' work at least once a month. So far I've been included in 1-3 treasuries each day! (See links in the sidebar.) I've also had a few more sales in the past week--my first since the first of the year--so perhaps this extra traffic helps. Of course, if I could manage to list a new piece or two more often that would help, too. Watching traffic on Google Analytics shows that each new listing brings a spike in viewership that drops off after 3-4 days.

First Etsy Sale

Something I've done since my first art fair is "prime the pump" with a purchase of my own as soon as I'm set up and ready to take sales.

Give a little to get a little.

So, finally after getting 14 items in my Etsy shop (which makes it look full at least on the front page of the shop), I thought it was time for me to make a purchase of my own.

While shopping I found a lovely silver crane necklace created to look like an origami crane. The perfect thing to gift the person who hand-folded almost 1000 cranes for our wedding. (People attending our party the night before the big day were able to whip up the balance.)
Then SURPRISE, this week my first sale came through after being on Etsy for less than a month. Three stars are on their way to Brooklyn. With the Etsy fee, the Paypal fee and mailing costs I'm just barely clearing 50%, which is my goal.
I hope to have time to read more of the Etsy blog posts about maximizing all the many tools there to generate sales. Coupons, specials, BOGO offers, etc. There is so much to learn. Some of it can be used in other areas of our art businesses, so it's well worth it to tune in.

If only there were more hours in the day...

Going Etsy

Why have I succumbed?

Community! It's what Etsy is all about.

Heard a very inspiring talk by Mandy of ZillowPillows and how she's made Etsy work for her business. She talked about how it is quirky and offers different methods for shopping besides the old fashioned "category" method most of us are used to. It uses social media and connections with other people to get noticed and recommend what you like. It is indeed a true community of people helping each other be successful.

Different than having our work in galleries and other "catalog" websites, one can control how work gets seen in various photo poses we take and how it's presented and written about. Etsy's commerce site is a super-highway of web traffic and there Etsy and other artists help you negotiate ways to direct some of it to our work.

What was I waiting for?!?

Kept track of my time and it took about 4-5 hours to get a shop set up, create a shop header, anguish over the text, set-up shop info, get a premium PayPal account set up AND take photos of a few pieces to "list." The first item took an hour to list; by the fourth item it took only about 15 minutes.

The shipping piece is still a bit frightening and figure I'll "eat" some costs until I figure it all out.

TIP: even though I took all the photos at one setting, in the first piece I listed the background colors turned out a bit different in each shot after I changed the sizes to their recommended pixels, fixed contrast and SHARPENED them. When I manipulated the photos for the next few items I left all of them open in my Photoshop "project bin" so I could align their placements within the frame and make sure they all had same background tone.

Here's my new Etsy Shop: "NicePots" by Cynthia Spencer.

More to come...